Video consumption is rapidly changing, and creators and distributors of content must take notice of the landscape-altering trends in order to remain competitive. As even traditional, linear television viewing rapidly becomes a lean-forward activity, video on demand, time-shifted TV and over-the-top (OTT) services have already tipped the balance of power and rewritten the rules for the media and entertainment industry.

Video providers now have a global audience of active participants defining their own media experiences. With this disruption comes considerable opportunity for content creators and distributors to cost-effectively deliver the personalized media experience that today’s lean-forward consumer demands, while expanding their service offerings and market reach.

Redefining the Consumer Experience
Imagine Communications’ CloudXtream™ cDVR is the next big thing in video consumption. As the world’s first fully capable, end-to-end cloud DVR (cDVR) offering from a single vendor, CloudXtream cDVR not only provides business-transforming opportunities for content distributors and service providers - it completely redefines the video consumption experience.

With CloudXtream cDVR, all content - whether it was aired a second ago, a month ago, or years ago - can be stored and played-out from cloud-based servers and storage to any device at a viewer’s command. CloudXtream cDVR combines advanced, software-based and virtualized technology to enable this enhanced DVR functionality with the inherent advantages of the cloud - limitless storage, global accessibility to content, and the ability to deliver relevant, higher value, skip-free advertising.

Imagine Communications’ advanced cDVR technologies are enabled by the company’s market-proven line of distribution products including the Telurio™ Packager, TelurioEdge™ server and Telurio™ Recording Manager. In addition, CloudXtream cDVR integrates seamlessly with Imagine Communications’ CloudXtream™ Dynamic Ad Insertion (DAI) solution, enabling the delivery of customer-relevant advertisements to any device and maximizing the monetization of stored content.